In today’s world, more and more businesses are looking to automate their email marketing efforts. This makes sense; people have busy lives, so why spend time doing something manually that can be done with a single click? If you haven’t yet automated your own email marketing campaigns, don’t worry automation isn’t as hard as it might seem at first blush. This guide will teach you everything you need to know about automating your emails, from the options available to the best ways to use them in your business and drive engagement from your customers.
As a business owner, you know firsthand that it can be difficult to keep up with all of your customer interactions, especially when you’re also trying to run a company. Thankfully, technology has evolved in recent years to make it easier than ever to automate certain actions including emails! With that said, email automation is an incredible tool for reducing your workload and making sure your customers feel appreciated. This post will walk you through what email automation is and how it can benefit your Reel Craze business.
Why send automated emails?
Make your emails look as professional as possible, by including company information (logo and branding), an unsubscribe link, a header that reads important information, or something similar. After all, if you’re looking to build trust and create a relationship, starting off on the right foot will help your business in the long run.
If you can have your email sent directly from someone within your organization, it shows that you’re aware of their needs (since they reached out to you). Offer ways for customers to take action and make decisions on their own. For example, they can choose which kind of product they’d like to purchase based on what’s available in stock no one likes it when they don’t get options!
Design tips for creating effective automated emails
When we talk about automated emails, we’re referring to a system that allows you to regularly send content to your subscribers without having to manually create and schedule each message. While it might sound complicate, there are ways to make it incredible simple so that you don’t spend valuable time creating emails that would have good spent focusing on other aspects of your business. Below are some design tips for creating effective automated emails. Your email marketing software will likely walk you through them during setup, but here’s an overview just in case
Create an automation plan
Getting started on your first automation plan is straightforward. Start by mapping out all interactions your customers have with you, from web visits to emails and everything in between. Then, categorize each interaction as either a one-time action or something that will likely repeat. Finally, work through which interactions should trigger an automated response versus a response from a human being.
Consider the business value
It’s a common misconception that email automation is only for lead generation. The truth is that automation can be used for much more than just communicating to customers via their inboxes. In fact, it can use as a platform for boosting customer engagement and loyalty from pre-sales, up-sells, cross-sells, and even post-sale communications. After all, emails have an average open rate of 16%, which means they provide an ideal communication channel between companies and their customers!
Develop an email template
To develop a successful Reelcraze template, start by brainstorming some helpful content that your customers would appreciate. For example, you could create an informative email series about 5 Ways to Get More from Your Product or 3 Tips for Getting Your Kids to Brush Their Teeth. Also, think about when it would be best to send these emails;
for example, sending your product tips on Monday mornings might encourage customers to buy while they’re thinking about making changes to their lives. That could result in greater purchases throughout the week and maybe even into the following weeks! Whatever you decide on, make sure that it can send consistent and at regular intervals; if you try to send just one email here and there, you probably won’t get many responses.
Track open rates, engagement, and conversions
You might be building a great relationship with your customers, but if they aren’t actually opening
and reading your emails, it’s all for naught. Pay attention to your engagement metrics,
and make sure you’re not sending out anything that isn’t getting open or click on regularly. Consider different formats for different types of content:
For example, use more sales-oriented emails for a customer who hasn’t made a purchase yet. Or target sales email blasts at certain times during campaigns. If you want to send an automated follow-up email right
after someone subscribes to your list, try something unique like: Hey there! Thanks so much for signing up for our newsletter.