A good video rests on the ability to make the edits seamless and create a notion of cohesiveness for the entire duration of the clip. For real estate video editing, this is a good rule to stand by which then depends on many factors to make it look professional. Some real estate video editing services already know what it takes for a video to look at its best but if you are do it DIY style, then there are some things that you need to make sure, so you won’t make the mistake of make your videos look like it was do it by a rookie.
Having said this, even if you have the best real estate video editing software at your disposal, nothing beats a good concept and visual plan to make it all look amazingly put together. Therefore, we urge you to learn the ropes of real estate video editing not only on the technical aspect of enhancement and beautifying it at face value but rather making an effort to curate the clip for it to appear in its best form.
Start and End Strong
Keeping your video together like a good sandwich needs two slices of bread on either side, figuratively speaking, of course. A good start to keep your viewers glued and a strong ending to keep them wanting more and feeling hyped about what they just watched will encapsulate your real estate video editing efforts in a good light.
You may consider a montage at the start
For this, you may not need the best real estate video editing software available out there, but one that can cut clips and include sound while making smooth transitions. Montages normally consist of a series of short clips put together with a background sound that gives a preview to the entire video. If people like what they see then there is a huge possibility of them staying around for the entire thing. That is why choosing your reels carefully and showing the best highlights will keep them wanting to see more.
Don’t forget to show the details and specs
As the video ends or begins, these are good parts to show technical specifications. Even if you choose to do it on both, that will be fine. The message here should be clear. This is what you are buying, there is nothing more and nothing less except for the charm of the property which we just showed you through the efforts for real estate video editing. People who are keen on such things will definitely be able to envision the property on a better scale so do not forget to put these in the video at the start or end or even both.
Call to actions matter
Great videos make people feel like they want to do something right after watching it. In the real estate sense, you might want to make them feel like buying the property showcased in the video. A call to action should be present at the tail end of the video and should come in the form of telling them to inquire now or research more about the property if they have questions. For this particular bit, you might need to work closely with real estate photo editing services to make sure they incorporate this part into your video.
Plan a Transition Smoothly
One of the cringeworthy and noticeable moments of every video especially in real estate video editing are cuts and transitions. The sudden or abrupt changes can cause people to see something has remove while the recording was stopped which is a very amateur move, not that we have anything against amateurs. Check these techniques out for a cool transition you can work with.
Normally transitions happen when people least expect them. Using wipe-out effects from your real estate video editing software might not be enough and shooting a clip where something passes by the camera and covering it in full might be a good complement. Imagine this. IF you are shooting a video from the outside and suddenly a car comes passing by the street, your view is blocked. But turning this into an opportunity means as the car finishes passing by you find yourself now inside the property. Your viewers will surely be amazed at this jaw-dropping technique.
Pan around and fade
A common technique in real estate video editing for transitions is to first pan around the room. Once there is enough movement try to fade out the current scene and fade into the new one. This will create an overlap of scenes but will remove any doubts of unconfident stops and abrupt cuts. One rule to follow here is not to panic, and that is to know why you are doing such camera movements. To be able to do this successfully, you must plan ahead and see how you envision your shots to be.
Sequence the Clips
Try going logical on the parts
Sometimes it is not enough to just show the house like an open-faced sandwich (again figuratively speaking). You must tidy up and make sure that it looks tight and has a logical sequence to the tour. You might want to start by showing the front yard, making your way into the living room, then the bedroom, then the bathroom before finally going to the backyard for a grand finale. This follows the sequence of someone who wants to see the property in perhaps a sequence of importance.
Have a smooth flow that follows the home
Flow is something that people find natural vibes in. Make sure that you do not shove all of the good features in the front of the video, thereby exhausting the interest early and throwing all the other parts towards the end. You want to find a balance that excites people because it seems natural.
Real estate video editing has rules to follow even if it is done on a DIY basis. These little things matter to the viewer more than the enhancements and this helps showcase a more professional view of the video rather than a project simply chucked in and put together. Try to practice on these, take a chance on experimentation, and eventually, you may able to master it so you can produce consistent and professional clips worthy of every listing to be posted.