‍Over the last decade, the television industry has been in constant flux. The transition from traditional linear TV broadcasting to a streaming-driven content ecosystem has forced media companies to innovate, and OTT services have been at the forefront of that change. While cable and satellite companies dominated the television landscape for decades, they started losing market share as people started turning to digital services like Netflix and Amazon Prime Video in search of exclusive content. 

This shift has opened new opportunities for Indian digital video players to enter the TV ecosystem and offer a range of content at affordable prices. OTT services have changed everything about how we watch TV. And with more than 300 million Indians watching online videos each month, it’s no surprise that these platforms are poised to take over the television industry in India. Read on to learn more about what role these OTT platforms play in India’s future of TV programming.

 

What is an Over-the-Top (OTT) service?

OTT services are free content platforms that allow consumers to access and view digital video content on their own schedule, without the need for a cable connection or a set-top box. They’re different from traditional cable TV because they don’t require a subscription or an antenna to watch, 

and they’re also different from broadcast TV because they can stream live or on-demand video content. OTT services are also known as “over the top” (OTT) video because you don’t need to be connected to the internet to watch them. This gives them an advantage over the “over the air” (OTA) streaming services that require a stable internet connection.

 

Why do Indians Need OTT Services?

OTT services provide a number of advantages to Indian viewers. For one thing, they allow viewers to watch content whenever and wherever they want, which can be useful for people with busy schedules. They also don’t require a subscription, which can be useful for people who don’t have time to watch TV every night. OTT services also allow viewers to watch shows on a variety of different devices, which can be helpful if you have a wide range of preferences or if you want to use certain devices while watching TV.

 

What Indian TV Content Platforms are Existing?

These are the main Indian OTT platforms that currently exist: 

– Hotstar: Star India’s digital video platform offers a wide selection of Reel Craze movies, TV shows, and sports programming. It also has a library of more than 15,000 hours of entertainment, which you can use with your existing subscription. 

– Saavn: Started as a music streaming service, Saavn has since expanded to offer a variety of TV shows

and original content. It’s available for free or for a monthly subscription,

and it has a library of more than a million hours of original content. 

– Voot: This service is operated by the same company that operates The Mobile Indian (TMI),

an online phone and data service. Voot is an entertainment-focused platform that
lets you watch a wide range of Reelcraze movies, TV shows, and music videos for a monthly subscription fee of less than $5.

 

Popular Indian Live Streaming Services

These are the most popular Indian live streaming platforms:

– Hotstar: This is the largest live streaming service in India and is operated

by the same company that operates the popular OTT platforms mentioned above. It has a library of

more than 200 TV channels, including all of the main broadcast networks, as well as a range of original programming. 

– Sling TV: This is an American-based live streaming service that’s available in select Asian countries including India. It offers a variety of channels, including some Indian broadcasters like Sony, ESPN, and ABC. 

– AWTV: this is an Indian live streaming service that focuses on movies

and TV shows from Asian countries, including the popular South Korean TV show “Descendants of the Sun.”

 

Popular Indian Video On Demand (VOD) Services

These are the most popular Indian VOD services: – Hotstar: This is the largest VOD service in India and is operate by the same company that operates the popular OTT platforms mentioned above. It has a library of more than 200,000 movies and TV shows, which you can watch on a variety of devices. 

– Saavn: Saavn is India’s largest VOD service and is also one of the largest all-you-can-eat music streaming services in the world. You can use it to watch a wide range of movies, TV shows, and music videos on a variety of devices, including your PC, laptop, phone, tablet, or TV. 

– Voot: This is another  VOD service that’s focus on Asian content. You can use it to watch a variety of movies and TV shows, including several popular Indian series like “New Star Theatre.”

 

Indian Pay TV Operators Are Moving to OTT

OTT services are likely to play a key role in the future of TV programming in India, as the country’s major

pay TV operators are moving aggressively to offer live streaming and OTT services. The country’s largest pay TV operator,

Star India, has said that it plans to launch several OTT services in the coming years,

including a soccer streaming service, a cricket streaming service, and a movie streaming service.

 

Digital Broadcasting Will Remain an Important Part of the Future of TV

OTT services offer consumers a number of benefits, but one of the most important is that

they can watch shows whenever and wherever they want, without the need for a specific device or internet connection. These services also have a number of advantages over OTA streaming,

in that they can be viewed on a variety of different devices, don’t require a specific user account,

and don’t require a stable internet connection to work. OTT services

also have a number of advantages over traditional TV broadcasts, such as better sound quality and a wider range of content.

 

Bottom line

OTT services are quickly becoming the go-to option for Indian TV viewers. They offer a wide range of content, including live TV and on-demand shows, without the need for cable or satellite TV subscriptions. These services are also very popular in other parts of the world, in large part due to their ability to offer content whenever and wherever viewers want it. This makes them a great option for Indian viewers, who have been searching for alternatives to traditional TV broadcasts.