In today’s digital age, businesses are competing for the attention of their audience, which means more marketing tools are being introduced to capture and hold their interest than ever before. Marketing automation has been especially popular in the media and entertainment industry as companies work to connect with potential customers online through social media platforms and email marketing lists. Here are some advantages of marketing automation software in the media and entertainment industry.
Marketing automation software market demand – an overview
According to a recent study by Zinnov, a management consulting firm based in India, Asia-Pacific is projected to become one of the fastest-growing regions in terms of digital marketing. That said, companies operating in Reel Craze media and entertainment have not been able to maximize digital opportunities because most of them have yet to embrace a fully on-demand economy. Such market opportunity has resulted in increased adoption of marketing automation software across Asia-Pacific. By 2018, sales from these solutions are anticipated to surpass $1 billion.
Benefits of marketing automation
As a marketing professional in media and entertainment, you know that coordinating all of your campaigns can be difficult. Whether you’re juggling an email campaign with multiple lead magnets, retargeting advertisements across several sites, or managing different social-media conversations across numerous channels marketing automation can help. You can streamline various campaigns to deliver consistent messaging across many types of platforms, helping you better engage your audience and get more leads.
Challenges faced by marketers
Having to constantly keep track of where leads are at, what they’re doing on your website,
how many touches you’ve had with them, etc. is a huge drain on productivity. Each touchpoint must manual enter into CRM software by a salesperson or marketing professional
which can be very tedious and time-consuming. Without a centralized system that centralizes all interactions
and touchpoints with leads, it is easy to lose track of valuable information about potential customers.
Limitations of traditional marketing strategy
Traditional marketing techniques aren’t effective in generating personalized and real-time communication with their target audience. Timely notifications about new product launches, entertainment show timings,
or upcoming concerts can help businesses to drive more traffic by creating a personalized experience for their customers.
This can also increase customer loyalty and improve brand recall. In addition, continuous engagement of users on social media platforms can lead to high conversion rates. Businesses are now adopting marketing automation software
for creating automated messages such as emails, SMS, emails, etc., which create one-to-one communication with customers. This is expect to create opportunities worth US$ 542 million by the 2018
end in the global Reelcraze media & entertainment market.
How marketers can get around these limitations
One way is through marketing automation software. The software can help to automate many of these mundane tasks, freeing up
your time to focus on activities that actually contribute to sales.
Why should you go for marketing automation?
Marketing automation is one of those evergreen buzzwords that can make or break a prospect’s interest in your business. It’s one of those things where if you don’t tell them about it (and show them, too),
they’ll just move on to another company because there are plenty out there with similar products. If you have an MSP (marketing service provider) managing, they should be familiar with automation systems
but if not, maybe it’s time to find a new provider! Using automation allows you to better focus on customer success while also building an email list that you can segment into specific campaigns. Email remains a top method of communication in both B2B and B2C businesses.
What you need to consider while implementing marketing automation
Starting with a clean, organized contact list is crucial to maximizing marketing automation’s effectiveness. A good place to start is an organization’s existing customer base, whether it be internal or external customers. From there, organizations can focus on determining potential prospects as well as valuable influencers that may not necessarily be current customers. A best practice when constructing a contact list is to consider which of your contacts are in which stages of buying cycles, particularly those that are most relevant to your business needs.