‍The Indian content market has grown considerably in the last few years with a proliferation of content creators and platforms. In the same way, the OTT industry has grown exponentially in India as well. OTT stands for online video; it is an online-base platform that allows subscription services like Netflix, Amazon Prime, Hotstar, etc to provide their content to users at an affordable price. 

The Indian market for OTC has been growing at a fast pace. Apart from the number of people who watch shows and  Reel Craze movies on these platforms, there is also a growing desire for these services from advertisers as well. 

The Indian OTT industry is witnessing a flurry of new series being launch by leading production houses like Sony Pictures Networks India Pvt Ltd (SPN), Endemol India, Red Arrow Studios, and others. Let’s explore more about this exciting new development in Bollywood and its imminent impact on viewers both within the country and across borders.

 

What is a new OTT series?

New OTT series are digital video-on-demand (DVD) platforms that provide streaming of TV shows, movies, and other video content to paying customers over the Internet. Some of the popular OTT platforms in the world are Netflix, Amazon Prime Video, Hotstar, Cuban TV, and much more. To watch a particular show, you are required to have a subscription for the same. Bollywood is one of the most popular forms of entertainment across the world.

The Indian film industry has seen many great films over the years. With the increasing use of the Internet, the popularity of Bollywood is also increasing. A lot of new films are also coming out in Bollywood these days. There are many digital platforms available for viewing Bollywood Reelcraze movies, but there is a huge demand for Bollywood shows as well. Therefore, the Bollywood industry is now venturing into the world of OTT Industry and launching its own OTT series. You will be able to watch these shows on various digital platforms like Hotstar, Amazon Prime, iTunes, Netflix, etc.

 

Why is Bollywood launching its own OTT Series?

OTT is quite popular in the West and has been growing steadily in the Asian markets as well. Bollywood is one of the most popular forms of entertainment in the world, and it is now venturing into the world of OTT. There are many benefits of Bollywood launching its own OTT series. 

– Adoption of New Technology: The recent launch of a Bollywood OTT series is a great example of how the Indian entertainment industry is embracing new technology. Bollywood is a very old industry, and it has survive for a long time by adapting to the latest technologies. The launch of these new OTT platforms is a great example of how the Indian entertainment industry is embracing new technology. 

– Increased Revenue: Bollywood is a very old industry, and the revenue it generates is quite negligible when compare to the new-age industries like advertising and e-commerce. However Bollywood has see a tremendous rise in the number of showings on digital platforms, so it has now started generating revenue from these platforms as well. 

– Audience Engagement: A lot of people around the world consider Bollywood to be quite old and outdated. This view is wrong, as the Indian industry is now venturing into the world of OTT and launching its own OTT series. It is one of the most popular forms of entertainment in the world and is engaging its audience with new and creative ideas. Bollywood is a great example of how an Indian industry is venturing into the world of OTT.

 

Other key benefits of launching an OTT Series in India

– Better reach: The reach of new digital platforms like TV is significantly different from online platforms. Thus, by launching its own OTT series, Bollywood is able to reach a much wider audience. This also increases the revenue for the industry, as the shows are made available on streaming platforms. Currently, shows are usually only available for free on YouTube and other video platforms; launching its own OTT series is a great way to provide premium content to its viewers. 

– Brand Equity: In the current advertising landscape, brand equity is very important. This is why a lot of companiy consider investing in sports teams, movie productions, and other forms of entertainment to gain more brand equity. Bollywood has regard as a very old and outdate industry, but launching its own OTT series is a great way to change this perception. 

– Better Audience Engagement: A lot of people around the world consider Bollywood to be quite old and outdated. This view is wrong, as the Indian industry is now venturing into the world of OTT and launching its own OTT series. It is one of the most popular forms of entertainment in the world and is engaging its audience with new and creative ideas. Bollywood is a great example of how an Indian industry is venturing into the world of OTT.

 

Final Words

This article has discussed what is Bollywood’s new OTT series Dahan: What You Need To Know. In this article, we have also discussed why is Bollywood launching its own OTT Series. And why is it so important to launch an OTT Series in India? We hope this article has helped you in some way.