Social media marketing has become so much more than just sharing a funny meme on Facebook or posting an Instagram photo of your lunch. It’s fast-paced, it’s highly targeted, and you need to be there to stay competitive. Here are ten reasons why social media marketing is vital to all small businesses – and why you can’t afford to ignore it any longer.
1) Social media is free
Social media marketing doesn’t have to cost your business anything at all. You can start posting on social media sites today and promote your business with zero budget, just as long as you don’t mind spending time—and that comes from passion, not paychecks. Social media gives you access to millions of people around the world who are looking for new products and services every day. And, best of all, your competition isn’t using it! The only way to get ahead in business today is by taking advantage of social media platforms like Facebook and Twitter. Don’t let yourself be left behind just because you don’t have enough budget to hire a marketing team or because you think social media isn’t important enough to justify spending time on it. Digital Marketing Company In Surat.
2) Brand awareness
Social media marketing gives you an opportunity to brand yourself as an expert in your field. Many social platforms have audience sizes of millions and can be your best platform to establish credibility and build relationships with future customers. By taking advantage of social media marketing, you’ll be able to raise awareness for your business without spending money on traditional ads that can cost thousands of dollars or even millions to produce. For example, Facebook has over 1 billion users worldwide, Twitter has over 200 million active users every month and Instagram has over 200 million monthly active users as well.
3) Customer service
The days of big-box retailers and brick-and-mortar businesses are far from over. We may all be accustomed to clicking add to cart online, but there will always be customers looking for advice or guidance before making their purchase. Social media can help fill that need by providing your business with an easy way to provide customer service. You don’t have to rely on phone calls or emails when customers are sending messages through social media; respond in a timely manner and let them know you’re there if they need you. If people know that social media marketing and responding aren’t just buzzwords, they’ll feel more comfortable about purchasing from your business.
Now that you have your post written, how can you make it even better? Investigate social media marketing, and see what works. Search online for businesses that are in similar industries to yours and see how they’re using social media. Read up on any articles about using social media as a marketing tool, or attend industry events that discuss ways to use social media. Find out what types of posts get shared most often, and read feedback from fans to determine which ones are working best. How many likes did these posts get? Who seemed to respond best? If possible, reach out to people who commented or shared those posts and ask them why they did so.
5) Less advertising needed
The rise of social media has made advertising obsolete. People are more likely to take your business seriously and give you their money if they feel like they know you on some level or have some sort of connection with you. It’s no longer enough to have a clever slogan on your sign or storefront, people want to be able to interact with your brand online. They want to see pictures of you having fun at holiday parties, eating lunch in your office, etc. You don’t need flashy ads when customers can find out about all of that for free (or dirt cheap) by liking or following you on Facebook, Twitter, and Pinterest.
6) Easier competitor monitoring
One of my favorite benefits of a social media marketing agency in surat is how easy it is to keep an eye on your competitors. Watching what they’re doing, seeing what works and doesn’t work,
and making tweaks to your own marketing plan can really improve your overall performance. If you find yourself with little time to maintain all your social channels, hire someone (or better yet several people)
whose job it will be to monitor and engage with other brands online. I promise it will pay off in spades down the road!
7) Quality of content matters more than quantity
Studies show that on Facebook, 20% of people are responsible for 80% of likes. This means that a very small number of people who like your content will share it with their friends,
which can result in exponential traffic increases. When someone shares your content, their friends see it in their feed and are more likely to click on it than if they came across it
through ads or searches. So don’t try to go viral with your social media marketing campaign
focus on creating good content and you’ll get all the attention you need!
8) Build your reputation as an expert on the topics you love best
Regular blogging (and even tweeting) can also help you build up your personal brand. If people can associate your name with an industry or subject matter, they’ll turn to you when
it comes time to make a purchase or have any questions about what you do. You’ll be able to better connect with potential clients and partners and spread good word-of-mouth about yourself and what you can do. This can definitely help bring in business. Look at websites like LinkedIn, Foursquare, or Twitter—the experts are really standing out from everyone else because of their high engagement on these sites. What does it take to get there? Well, if you don’t have existing social media accounts, start by building them!
9) Better brand loyalty
There’s little better than customer loyalty. And social media builds that trust and relationship between company and customer. In fact, 65% of people say they would buy more from companies they follow on social media. That’s because consumers feel like they know you, which makes them more likely to spend money with you.